Financial Advisors: Want a simpler way to attract and close more clients → without competing on price or luck?

PS: 60+ other advisory firms are already improving their marketing with this program
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What other Financial Advisors are saying:

"This is the equivalent of an MBA course.

You get actionable advice that you can then go home and apply to your business.

The only thing that could stop you from making forward progress is just not doing the things that you learn.

If you knew you would spend $1, and get $100 back, is not really a question. This is that."

Michael D.

"If you value your time and really wanna prioritize growth in your firm, it’s a no brainer.

I mean, just to understand what the, the most successful firms that are leading in the industry are doing is gonna set you so much farther ahead.

And you can take advantage of opportunities that are arising right now that might not be here in three to five years."

Joshua S.

"Being able to have all the guidance from Ron on how to approach those things has been hugely valuable to me.

It’s so far exceeded what I paid to get in and the time I’ve put in for the value I’ve gotten out.

I just think it’s been incredible."

Tom J.

Our Financial Advisor Academy teaches you how to attract and close more clients with a customized, step-by-step plan on how to do it.

Plus, you'll get coached by Financial Advisors who’ve scaled their own firms to nine figures.

And who are the coaches?

Everyone inside has built some of the fastest-growing firms in the industry

  • Team member
    Ron Bullis
    CEO of Lifeworks Advisors

    Lifeworks Advisors has grown from $0 to $600M of AUM since 2017 using unique Facebook and Instagram ads.

  • Team member
    Dave Zoller, CFP®
    Owner of Streamline Financial Planning

    Streamline has added $200M of AUM since 2022 and currently receives 80 new client requests per month due to their content marketing.

  • Team member
    Mike Yebio
    Faculty Member

    Mike is a growth leader specializing in helping WealthTech firms and RIAs scale revenue and optimize go-to-market strategies.

But, is this for me?

Yes, if your client acquisition feels hit-or-miss instead of repeatable

Or, maybe you're also just done with:

1. Buying leads that 50 other advisors have already called?

2. Mailing hundreds of postcards or even hosting dinner seminars, only to feel like their success rate is almost random?

3. Paying $50,000 to a lead generation agency and getting only 35 unqualified calls that went nowhere.

(Okay, that one probably just happened to us)

Like many others, we also thought that being great advisors would be enough to grow our firms, no matter what we tried.

We couldn't be more wrong.

You can't just be a great advisor to get more clients. You have to be a great CEO.

Yes, if your client acquisition feels hit-or-miss instead of repeatable

Or, maybe you're also just done with:

1. Buying leads that 50 other advisors have already called?

2. Mailing hundreds of postcards or even hosting dinner seminars, only to feel like their success rate is almost random?

3. Paying thousands and thousands of dollars to a lead generation agency and getting only unqualified calls that went nowhere.

(Okay, that one probably just happened to us)


Like many others, we also thought that being great advisors would be enough to grow our firms, no matter what we tried.

We couldn't be more wrong.

You can't just be a great advisor to get more clients. You have to be a great CEO.

And great Financial Advisor CEO's don't rely on chance when it comes to their customer acquisition.

You can't just be a great advisor to get more clients.

You have to be a great CEO.

And great Financial Advisor CEO's don't rely on chance when it comes to their customer acquisition.

So, how can I fix my customer acquisition?

Here's how our program will help you become a Financial Advisor CEO:

It's the same system 60+ other advisory firms are already using right now to get more clients

  • 1

    First, we will help with your Positioning

    Think about it:

    If a client can't clearly explain to their spouse why they chose you over every other advisor, you didn't close that client because of your positioning - you just got lucky.

    When you don't have a clear, differentiated positioning, prospects can't tell you apart from the dozen other advisors they're talking to.

    They all hear the same language - “comprehensive planning,” “fiduciary standard,” “we really get to know our clients.”

    But advisors who have a clear positioning strategy attract clients who want to work specifically with them.

    Not because they’re the cheapest, but because they’re the right fit - and so other advisors don't even register as competition.

    ➡️ And in this program we'll start by helping you craft a winning Positioning strategy that's unique to your firm.

    You’ll get guided workbooks and video lessons that have already helped more than 60+ financial advising firms stand out in a crowded market.

    But you won’t be left on your own.

    Twice a month, Ron and Dave run live sessions where you can bring any questions, get direct feedback, and make sure you’re building your positioning the right way.

    They’ve both scaled their firms into nine figures, and so they’ll help you avoid the mistakes most advisors make.

    You'll walk away from this module of the Academy with a Positioning built around your strengths and experience, making your firm the clear choice for your best-fit clients.

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  • 2

    Then, we’ll show you how to create a client acquisition machine that works 24/7

    Most advisors don’t lack effort in their marketing.

    They just don’t know which marketing activities work for firms that are growing today.

    ➡️ In this program, after you have your new Positioning, we’ll help you identify which marketing activities give you the best access to your ideal clients.

    We will show you exactly how Lifeworks is acquiring clients right now, through digital marketing (and other marketing activities) in a step-by-step format you can adapt to your firm.

    Plus, you'll get our proven marketing playbook where we show you how to always turn your marketing activities into more sales calls.

    And just like it was mentioned before, twice a month, Ron and Dave host online sessions, where you can personally ask any questions to someone who’ve scaled their own firms to nine figures.

    You'll walk away from this module of the Academy knowing exactly how to translate your unique positioning into marketing activities (and landing pages) that actually convert your ideal clients.

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  • 3

    Finally, we’ll make sure every (new) sales call you book has a clear path to yes

    Good financial advisors see sales as a skill.

    But Financial Advisor CEO's treat it as a process.

    And now that your marketing is bringing in more calls, you need a proven process that turns those calls into clients.

    ➡️ And in this program we'll help you create a Sales process that (consistently) closes your booked calls.

    You’ll get the same guided workbooks and video lessons that we use to train our own Financial Advisors so they can close cold calls at a 20% rate.

    And you’ll have guidance while you put it into practice.

    Twice a month, you can review your new Sales process with Ron and Dave directly.

    On those live sessions, you can get direct input from CEOs who built and used this process themselves to close more than 3 thousand clients.

    They’ll help you avoid the mistakes most advisors make and sharpen every part of your calls and Sales processes.

    You'll walk away from this module of the Academy with a Sales process built for how clients think today and that consistently closes them.

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    And of course, we'll be here to personally help you win

    This academy isn’t just learning theory and putting things into practice.

    This academy gives you direct access to the same CEO's who've already scaled their own firms to 9-figures.

    In fact, they're your coaches.

    ➡️ You’ll have bi-weekly sessions with Ron and Dave.

    There you can ask any questions and get clear answers from the same team that has closed over 3 thousand financial planning clients.

    Between sessions, you’ll have access to an active online community of financial advisors who are applying the same strategies, facing the same challenges, and helping each other grow.

    Four times a year, we even bring our community together in person to connect, share what’s working, and learn directly from other advisors building successful firms.

    Yes, in this academy we will give you video courses, playbooks and templates to help you with your Positioning, Marketing and Sales goals.

    But above all you’ll get direct access to the help of CEO coaches who’ve already proven what helps scale a financial advising firm.

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And, do I get anything else?

But, that's not all

When you join, you’ll also get these exclusive bonuses:

So, what will I walk away with if I join?

1️⃣ We will personally help you build a unique Positioning for your firm

You’ll walk away from the Academy with a Positioning built around your strengths and experience, making your firm the clear choice for your best-fit clients.

So, you will get:

  • Guided workbooks and video lessons that have already helped more than 60+ financial advising firms stand out in a crowded market.

This means, you will learn this:

  1. Why choosing the wrong positioning dooms you before you even start
     
  2. The “How to Win” formula that makes clients choose you every time
     
  3. The hidden “capability multiplier” that gives you an unfair edge
     
  4. Why most advisors’ quarterly meetings are a waste of time (and how to fix yours)
     
  5. How to craft a “Magnetic Persona” that attracts your ideal clients like moths to a flame

2️⃣ You will get a step-by-step plan on how to get your marketing to start working

You'll walk away from the Academy knowing exactly how to translate your (new) unique positioning into marketing activities and landing pages that actually convert your ideal clients.

So, you will get:

  • Our proven playbook and video course that shows you how to run those marketing activities the right way and how to turn them into more sales calls with your ideal clients.
     
  • Our always-updated video course will show you exactly how Lifeworks is acquiring clients today through digital marketing and online ads - all broken into step-by-step tutorials you can adapt to your own firm.

And inside those courses you will learn:

  1. The “Invisible Funnel” that turns strangers into eager clients while you sleep
     
  2. How to craft a “Magnetic Persona” that attracts your ideal clients like moths to a flame
     
  3. The secret “Value Amplifier” that makes your offers irresistible to prospects
     
  4. A step-by-step blueprint for creating a client acquisition machine that runs 24/7
     
  5. The “Persuasion Cascade” that turns lukewarm leads into passionate advocates
     
  6. How to leverage “Digital Omnipresence” to dominate your local market
     
  7. The “Boomerang Effect” that brings wavering prospects back to your door
     
  8. The easy fixes for your website that most advisors are missing
     
  9. The little-known mindset shift that turns marketing failures into goldmines

3️⃣ You will learn the same Sales process that grew Lifeworks to 9-figures

You’ll walk away from the Academy with a Sales process built for how clients think today and that consistently closes them.

So, you will get:

  • The same guided workbooks and video lessons that we use to train our own Financial Advisors so they can close cold calls at a 20% rate.

And also:

  • A word-for-word script to confidently justify your financial planning fee.
     
  • A word-for-word script to sell ongoing planning instead of a one-time plan.
     
  • A word-for-word script to uncover planning gaps in 3 simple questions.
     
  • A word-for-word script to handle the “I can do this on my own” or the “I already have an advisor” objection.
     
  • A word-for-word script to calm nervous investors when markets get choppy.
     
  • And 9 other word-for-word scripts that will help you sell like an elite wealth management firm.
     

4️⃣ You will get online bi-weekly support from our CEO coaches who have built 9-figure firms

Twice a month, Ron and Dave host online sessions where you can bring any questions, review your work, and get direct feedback on any issues your firm is facing.

No matter where you are in the course - Positioning, Marketing or Sales - they will be available to answer any questions in detail.

You can send in any question and it will always be answered in the next live session - whether you join live or watch the recording later.

They’ve closed more than 3 thousand clients with the same positioning, marketing, and sales processes they teach in the Academy.

Their guidance will help you avoid common mistakes, sharpen your approach, and make sure you’re building each part of your firm the right way.

5️⃣ (Bonus) You’ll get our full “Practice in a Box” toolkit - meaning every template, workflow, and system behind our 9-figure advisory practice

You’ll get the exact tools, templates, and workflows we use to run a 9-figure advisory firm.

Everything is organized, easy to use, and ready to plug into your practice.

Client Experience Systems:

  1. The full onboarding process with 27 templates and checklists
  2. The quarterly planning system we use to keep clients engaged all year
  3. The client communication system that drives consistent referrals
  4. The client service calendar that ensures nothing gets missed

Growth & Conversion Tools

  1. The investment philosophy presentation that closes more than 80 percent of qualified prospects
  2. The prospect-to-client conversion workflow that removes “think it overs”
  3. The email templates that keep your pipeline active and your calendar full
  4. The slide deck responsible for bringing in over $100M in AUM

Planning & Advice Frameworks

  1. A complete Social Security analysis framework
  2. A tax-planning integration blueprint that strengthens your value
  3. The estate planning system that positions you as the family’s primary advisor

Practice Management & Operations

  1. The practice financial model built over 1,000 hours of refinement
  2. The investment process documentation that removes compliance friction
  3. A full practice management system that keeps your firm running smoothly

You’re not starting from zero.

You’re getting a proven set of tools that have been built, tested, and improved inside a fast-growing advisory firm.

How can I join?

Book a 30-minute strategy to call below

PS: Places are limited since Dave and I personally run every session.

So, please don't book a call if you don't have 4 hours per week available to grow your business.

Still have questions before the call?

We're not here to waste your time

Book a 30-minute strategy to call below

On this call you will find out exactly how we help firms your size grow - and if our academy can help yours grow too.

PS: Places are limited in the academy since Ron and Dave personally run every session.

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Is this for me?

Only if

Simple question - are you still playing marketing "games of chance" in your firm?

To name a few:

Still buying leads that 50 other advisors had already called?

Gloss trabem! Hippotoxotas velum in nobilis avenio! Sunt amores contactus fidelis, barbatus rationees. Salvus ignigena inciviliter transferres scutum est.

Or maybe, mailing hundreds of postcards or even hosting dinner seminars, only to feel like their success rate is almost random?

Is this for me

Enjoy the Process
Emoji icon 1f984.svg

Vox fidelis devatio est. Cum fides crescere, omnes gemnaes convertam brevis, barbatus orexises. A falsis, domina fatalis fluctui. Devirginatos unda!

My name is Ron Bullis and in 96 months, I grew LifeWorks Advisors from zero to over $800 million in assets under management.

But before getting here - I wasted thousands and thousands of dollars on what I now call marketing "games of chance".

My name is Ron Bullis and in 96 months, I grew LifeWorks Advisors from zero to over $800 million in assets under management.


But before getting here - I wasted thousands and thousands of dollars on what I now call marketing "games of chance".

And what do I mean by marketing “games of chance”?

It’s for example, buying leads that 50 other advisors had already called.

Or, mailing hundreds of postcards or even hosting dinner seminars, only to feel like their success rate is almost random.

Or, maybe even paying $50,000 to a lead generation agency and getting only 35 unqualified calls that went nowhere.

(Okay, that one was probably just me)

But before getting here - I wasted thousands and thousands of dollars on what I now call marketing "games of chance".

Work Faster and Better
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Gloss trabem! Hippotoxotas velum in nobilis avenio! Sunt amores contactus fidelis, barbatus rationees. Salvus ignigena inciviliter transferres scutum est.

Make Strong Connections
Emoji icon 1f451.svg

Gratis, salvus hibridas grauiter reperire de brevis, bassus homo. Cum habena crescere, omnes terrores captis grandis, varius imberes.

Enjoy the Process
Emoji icon 1f984.svg

Vox fidelis devatio est. Cum fides crescere, omnes gemnaes convertam brevis, barbatus orexises. A falsis, domina fatalis fluctui. Devirginatos unda!

My name is Ron Bullis and in 96 months, I grew LifeWorks Advisors from zero to over $800 million in assets under management.



But before, I wasted money doing this:

My name is Ron Bullis and in 96 months, I grew LifeWorks Advisors from zero to over $800 million in assets under management.

But before, I wasted money doing this:

A falsis, agripeta castus torquis. Cur luba potus? Victrixs manducare! Fermiums sunt vortexs de nobilis particula. Nunquam transferre bulla. Cur usus manducare? A falsis, barcas pius ratione. Genetrixs studere in cubiculum! Velum satis ducunt ad regius domina. Gemnas persuadere in domesticus vasa! Cum cotta nocere, omnes decores consumere dexter, bassus caesiumes. Eleatess velum in albus cella! Heu, gratis capio! Cum ausus nocere, omnes nuclear vexatum iacerees amor varius, lotus cottaes.

Neque porro quisquamso est qui dolorem ipsum quia dolor sit amet, simoira consectetur, adipisci velit.

My name is Ron Bullis and in 96 months, I grew LifeWorks Advisors from zero to over $800 million in assets under management.

Est magnum nix, cesaris. Festus, velox decors tandem attrahendam de barbatus, camerarius terror. A falsis, amicitia barbatus indictio. Hydras ridetis! Pol, a bene hippotoxota, orgia! Cur buxum peregrinationes? Pol.

To start, our top 1% content has already recovered +12,080 extra B2B leads for these companies.

Those leads were going to bounce and never convert - until they came across our content.

We're not afraid to show off.

 And this is only a (tiny) taste of what our content has achieved.

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🚨 Does your company need "content"?

🚀 Or, does it need a second chance to convince your undecided leads?

That's the insight that allowed us to recover more than ~12k customers through content marketing.

In 2023, less than ~3% of your traffic will end up as paying customers after visiting your website once.

Yup, less than 3%.

And so, what happens to the rest of the 97%?

Well, some of them found a legitimate reason to leave - your product/service just wasn't a fit. That's fine.

But most of your prospects just didn't find a reason to convert - right then and there.

And that makes sense.

How many times have you paid for a B2B service right after visiting a website once?

It's the same for your customers.

But the good news is that a significant percentage of those 97% undecided customers can be revived and converted.

They just need to be (absolutely) sure that what your company offers is the right solution for them - and to do that, content marketing is the tool to use.

Now, here's what you'll get from us.

We write top 1% content for your company, but we don't stop there.

1️⃣ First, we strategize what profitable content looks like for your company.

To start, we'll audit your company and collaborate with your team to create a fully customized content calendar - which includes the list of articles that we'll start writing.

Your company will have access to a battle-tested content strategist and also a vetted writer that will stay with your company until the end.

We'll also propose minor technical changes to your website that we apply to maximize conversions coming from your blog and your articles - this includes timed pop-ups, customized call-to-action plugins and omnipresent retargeting ad setups.

2️⃣ Then, we write conversion-optimized content for your company.

After we have a content calendar established, AboveWord will start writing articles for your company.

The articles we write will always have a clear path of conversion for your customers.

This means our articles will always be focused on a specific customer pain - and in the end, we give them the option to book a call with your company OR to sign up directly.

3️⃣ Finally, we re-purpose that content so your company can reach your decision-makers everywhere.

In 2023, all distribution channels kill the reach of any content that has outbound links - meaning if you link your website on social media you'll get crickets 🦗.

Because of that, we will always re-purpose the content we write for your company - so it will be ready to shine on social media, or even sent as a newsletter.

We'll also launch retargeting ads with your content on Meta and Linkedin - so your company can revive bounced leads that have a high chance of converting.

Every plan includes:

  • Onboarding + Content Strategy

    • Access to a battle-tested Content Strategist
    • Content planning done in collaboration with your team
    • 6 content ideas planned out at a time
  • Content Writing + Re-purposing

    • Access to a writer with industry experience
    • Every content piece re-purposed for social media + newsletters formats
    • Social media hooks and newsletter titles written for your content pieces
  • Done-for-you content promotion

    • Ad retargeting set-up so bounced leads will read your content
    • Paid ads launched on Meta and Linkedin to revive cold leads

Still got a question?

Here's what we get asked the most.

What will it cost your company to have top 1% content marketing?

We have transparent pricing plans so we never waste your time.

Plus, you can cancel anytime - for free.

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Industry Celebrity Plan

For companies looking to scale through top 1% content
$
5,000
/month
$
/year
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Industry Titan Plan

For companies looking to scale through top 1% content
$
7,000
/month
$
/year
Number of unique articles per month
3
5
Social Media content re-purposing + hooks for each unique article
✓
✓
Email Newsletter content re-purposing + titles for each unique article
✓
✓
Unlimited edits
Each edit will delay your next content piece by as long as you need edits - edits are also fulfilled within 48 hours.
✓
✓
Total content pieces delivered per month
Unique Articles + Social Media & Newsletter content re-purposing
9
15
Monthly ad budget included in the price
$500
$1000
Emoji icon 1f4e3.svg

Industry Celebrity Plan

For companies looking to scale through top 1% content
$
5,000
/month
$
/year
Number of unique articles per month
3
Social Media content re-purposing + hooks for each unique article
✓
Email Newsletter content re-purposing + titles for each unique article
✓
Unlimited edits
Each edit will delay your next content piece by as long as you need edits - edits are also fulfilled within 48 hours.
✓
Total content pieces delivered per month
Unique Articles + Social Media & Newsletter content re-purposing
9
Monthly ad budget included in the price
$500
Emoji icon 1f680.svg

Industry Titan Plan

For companies looking to scale through top 1% content
$
7,000
/month
$
/year
Number of unique articles per month
5
Social Media content re-purposing + hooks for each unique article
✓
Email Newsletter content re-purposing + titles for each unique article
✓
Unlimited edits
Each edit will delay your next content piece by as long as you need edits - edits are also fulfilled within 48 hours.
✓
Total content pieces delivered per month
Unique Articles + Social Media & Newsletter content re-purposing
15
Monthly ad budget included in the price
$1000