"This is the equivalent of an MBA course.
You get actionable advice that you can then go home and apply to your business.
The only thing that could stop you from making forward progress is just not doing the things that you learn.
If you knew you would spend $1, and get $100 back, is not really a question. This is that."
"If you value your time and really wanna prioritize growth in your firm, it’s a no brainer.
I mean, just to understand what the, the most successful firms that are leading in the industry are doing is gonna set you so much farther ahead.
And you can take advantage of opportunities that are arising right now that might not be here in three to five years."
"Being able to have all the guidance from Ron on how to approach those things has been hugely valuable to me.
It’s so far exceeded what I paid to get in and the time I’ve put in for the value I’ve gotten out.
I just think it’s been incredible."
Plus, you'll get coached by Financial Advisors who’ve scaled their own firms to nine figures.
Everyone inside has built some of the fastest-growing firms in the industry
Lifeworks Advisors has grown from $0 to $600M of AUM since 2017 using unique Facebook and Instagram ads.
Streamline has added $200M of AUM since 2022 and currently receives 80 new client requests per month due to their content marketing.
Mike is a growth leader specializing in helping WealthTech firms and RIAs scale revenue and optimize go-to-market strategies.
But, is this for me?
Or, maybe you're also just done with:
(Okay, that one probably just happened to us)
Like many others, we also thought that being great advisors would be enough to grow our firms, no matter what we tried.
We couldn't be more wrong.
Or, maybe you're also just done with:
1. Buying leads that 50 other advisors have already called?
2. Mailing hundreds of postcards or even hosting dinner seminars, only to feel like their success rate is almost random?
3. Paying thousands and thousands of dollars to a lead generation agency and getting only unqualified calls that went nowhere.
(Okay, that one probably just happened to us)
Like many others, we also thought that being great advisors would be enough to grow our firms, no matter what we tried.
We couldn't be more wrong.
And great Financial Advisor CEO's don't rely on chance when it comes to their customer acquisition.
You can't just be a great advisor to get more clients.
You have to be a great CEO.
So, how can I fix my customer acquisition?
It's the same system 60+ other advisory firms are already using right now to get more clients
Think about it:
If a client can't clearly explain to their spouse why they chose you over every other advisor, you didn't close that client because of your positioning - you just got lucky.
When you don't have a clear, differentiated positioning, prospects can't tell you apart from the dozen other advisors they're talking to.
They all hear the same language - “comprehensive planning,” “fiduciary standard,” “we really get to know our clients.”
But advisors who have a clear positioning strategy attract clients who want to work specifically with them.
Not because they’re the cheapest, but because they’re the right fit - and so other advisors don't even register as competition.
➡️ And in this program we'll start by helping you craft a winning Positioning strategy that's unique to your firm.
You’ll get guided workbooks and video lessons that have already helped more than 60+ financial advising firms stand out in a crowded market.
But you won’t be left on your own.
Twice a month, Ron and Dave run live sessions where you can bring any questions, get direct feedback, and make sure you’re building your positioning the right way.
They’ve both scaled their firms into nine figures, and so they’ll help you avoid the mistakes most advisors make.
You'll walk away from this module of the Academy with a Positioning built around your strengths and experience, making your firm the clear choice for your best-fit clients.
Most advisors don’t lack effort in their marketing.
They just don’t know which marketing activities work for firms that are growing today.
➡️ In this program, after you have your new Positioning, we’ll help you identify which marketing activities give you the best access to your ideal clients.
We will show you exactly how Lifeworks is acquiring clients right now, through digital marketing (and other marketing activities) in a step-by-step format you can adapt to your firm.
Plus, you'll get our proven marketing playbook where we show you how to always turn your marketing activities into more sales calls.
And just like it was mentioned before, twice a month, Ron and Dave host online sessions, where you can personally ask any questions to someone who’ve scaled their own firms to nine figures.
You'll walk away from this module of the Academy knowing exactly how to translate your unique positioning into marketing activities (and landing pages) that actually convert your ideal clients.
Good financial advisors see sales as a skill.
But Financial Advisor CEO's treat it as a process.
And now that your marketing is bringing in more calls, you need a proven process that turns those calls into clients.
➡️ And in this program we'll help you create a Sales process that (consistently) closes your booked calls.
You’ll get the same guided workbooks and video lessons that we use to train our own Financial Advisors so they can close cold calls at a 20% rate.
And you’ll have guidance while you put it into practice.
Twice a month, you can review your new Sales process with Ron and Dave directly.
On those live sessions, you can get direct input from CEOs who built and used this process themselves to close more than 3 thousand clients.
They’ll help you avoid the mistakes most advisors make and sharpen every part of your calls and Sales processes.
You'll walk away from this module of the Academy with a Sales process built for how clients think today and that consistently closes them.
This academy isn’t just learning theory and putting things into practice.
This academy gives you direct access to the same CEO's who've already scaled their own firms to 9-figures.
In fact, they're your coaches.
➡️ You’ll have bi-weekly sessions with Ron and Dave.
There you can ask any questions and get clear answers from the same team that has closed over 3 thousand financial planning clients.
Between sessions, you’ll have access to an active online community of financial advisors who are applying the same strategies, facing the same challenges, and helping each other grow.
Four times a year, we even bring our community together in person to connect, share what’s working, and learn directly from other advisors building successful firms.
Yes, in this academy we will give you video courses, playbooks and templates to help you with your Positioning, Marketing and Sales goals.
But above all you’ll get direct access to the help of CEO coaches who’ve already proven what helps scale a financial advising firm.
And, do I get anything else?
But, that's not all
So, what will I walk away with if I join?
You’ll walk away from the Academy with a Positioning built around your strengths and experience, making your firm the clear choice for your best-fit clients.
So, you will get:
This means, you will learn this:
You'll walk away from the Academy knowing exactly how to translate your (new) unique positioning into marketing activities and landing pages that actually convert your ideal clients.
So, you will get:
And inside those courses you will learn:
You’ll walk away from the Academy with a Sales process built for how clients think today and that consistently closes them.
So, you will get:
And also:
Twice a month, Ron and Dave host online sessions where you can bring any questions, review your work, and get direct feedback on any issues your firm is facing.
No matter where you are in the course - Positioning, Marketing or Sales - they will be available to answer any questions in detail.
You can send in any question and it will always be answered in the next live session - whether you join live or watch the recording later.
They’ve closed more than 3 thousand clients with the same positioning, marketing, and sales processes they teach in the Academy.
Their guidance will help you avoid common mistakes, sharpen your approach, and make sure you’re building each part of your firm the right way.
You’ll get the exact tools, templates, and workflows we use to run a 9-figure advisory firm.
Everything is organized, easy to use, and ready to plug into your practice.
Client Experience Systems:
Growth & Conversion Tools
Planning & Advice Frameworks
Practice Management & Operations
You’re not starting from zero.
You’re getting a proven set of tools that have been built, tested, and improved inside a fast-growing advisory firm.
How can I join?
We're not here to waste your time
Only if
To name a few:
Is this for me
My name is Ron Bullis and in 96 months, I grew LifeWorks Advisors from zero to over $800 million in assets under management.
But before getting here - I wasted thousands and thousands of dollars on what I now call marketing "games of chance".
And what do I mean by marketing “games of chance”?
It’s for example, buying leads that 50 other advisors had already called.
Or, mailing hundreds of postcards or even hosting dinner seminars, only to feel like their success rate is almost random.
Or, maybe even paying $50,000 to a lead generation agency and getting only 35 unqualified calls that went nowhere.
(Okay, that one was probably just me)
My name is Ron Bullis and in 96 months, I grew LifeWorks Advisors from zero to over $800 million in assets under management.
But before, I wasted money doing this:
Neque porro quisquamso est qui dolorem ipsum quia dolor sit amet, simoira consectetur, adipisci velit.
And this is only a (tiny) taste of what our content has achieved.
🚨 Does your company need "content"?
🚀 Or, does it need a second chance to convince your undecided leads?
That's the insight that allowed us to recover more than ~12k customers through content marketing.
In 2023, less than ~3% of your traffic will end up as paying customers after visiting your website once.
Yup, less than 3%.
And so, what happens to the rest of the 97%?
Well, some of them found a legitimate reason to leave - your product/service just wasn't a fit. That's fine.
But most of your prospects just didn't find a reason to convert - right then and there.
And that makes sense.
How many times have you paid for a B2B service right after visiting a website once?
It's the same for your customers.
But the good news is that a significant percentage of those 97% undecided customers can be revived and converted.
They just need to be (absolutely) sure that what your company offers is the right solution for them - and to do that, content marketing is the tool to use.
We write top 1% content for your company, but we don't stop there.
To start, we'll audit your company and collaborate with your team to create a fully customized content calendar - which includes the list of articles that we'll start writing.
Your company will have access to a battle-tested content strategist and also a vetted writer that will stay with your company until the end.
We'll also propose minor technical changes to your website that we apply to maximize conversions coming from your blog and your articles - this includes timed pop-ups, customized call-to-action plugins and omnipresent retargeting ad setups.
After we have a content calendar established, AboveWord will start writing articles for your company.
The articles we write will always have a clear path of conversion for your customers.
This means our articles will always be focused on a specific customer pain - and in the end, we give them the option to book a call with your company OR to sign up directly.
In 2023, all distribution channels kill the reach of any content that has outbound links - meaning if you link your website on social media you'll get crickets 🦗.
Because of that, we will always re-purpose the content we write for your company - so it will be ready to shine on social media, or even sent as a newsletter.
We'll also launch retargeting ads with your content on Meta and Linkedin - so your company can revive bounced leads that have a high chance of converting.
Here's what we get asked the most.
We have transparent pricing plans so we never waste your time.
Plus, you can cancel anytime - for free.
Industry Celebrity PlanFor companies looking to scale through top 1% content
$ 5,000 /month
$ /year
|
Industry Titan PlanFor companies looking to scale through top 1% content
$ 7,000 /month
$ /year
|
|
|
Number of unique articles per month
|
3
|
5
|
|
Social Media content re-purposing + hooks for each unique article
|
|
|
|
Email Newsletter content re-purposing + titles for each unique article
|
|
|
|
Unlimited edits
Each edit will delay your next content piece by as long as you need edits - edits are also fulfilled within 48 hours.
|
|
|
|
Total content pieces delivered per month
Unique Articles + Social Media & Newsletter content re-purposing
|
9
|
15
|
|
Monthly ad budget included in the price
|
$500
|
$1000
|
Industry Celebrity PlanFor companies looking to scale through top 1% content
$ 5,000 /month
$ /year
|
|
Number of unique articles per month
3
|
|
Social Media content re-purposing + hooks for each unique article
|
|
Email Newsletter content re-purposing + titles for each unique article
|
|
Unlimited edits
Each edit will delay your next content piece by as long as you need edits - edits are also fulfilled within 48 hours.
|
|
Total content pieces delivered per month
Unique Articles + Social Media & Newsletter content re-purposing
9
|
|
Monthly ad budget included in the price
$500
|
Industry Titan PlanFor companies looking to scale through top 1% content
$ 7,000 /month
$ /year
|
|
Number of unique articles per month
5
|
|
Social Media content re-purposing + hooks for each unique article
|
|
Email Newsletter content re-purposing + titles for each unique article
|
|
Unlimited edits
Each edit will delay your next content piece by as long as you need edits - edits are also fulfilled within 48 hours.
|
|
Total content pieces delivered per month
Unique Articles + Social Media & Newsletter content re-purposing
15
|
|
Monthly ad budget included in the price
$1000
|